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Leading Indicators – Week of February 24

  • Could those cell phone signals really be damaging our brains? Well – researchers aren’t sure [WSJ]
  • YouTube is apparently in negotiations with the NBA and NHL to stream live games [Bloomberg]
  • Coke has a new “Happiness Machine” viral video [Mashable]
  • Belgian beer brand Leffe launches dating app [Mobile Marketing Magazine]
  • Are mobile shopping sites driving customer loyalty? [Mobile Commerce Daily]
  • Shoemaker Keds to reintroduce itself,  say “How Do You Do” to millenials [NYT]
  • Are you competing with a demonstrably inferior product? Maybe you can learn from SABMiller’s efforts to beat bootleggers in Africa [AdAge]
  • A preview of the social and marketing platforms likely to launch at South by Southwest [Brandweek]
  • Don’t look now, but eye-tracking technology might have gotten a lot easier (and cheaper) [ReadWriteWeb]
  • The good, the bad, and the ugly: 50 ads starring Oscar winners [Adweek]
  • P&G’s Fairy dishwashing detergent will release a Royal Wedding-themed bottle in the UK [AdAge]
  • Are you on the QR code bandwagon yet? Mashable has a guide for using the nifty augmented reality aides in event marketing [Mashable]
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